It's time for another installment of
"Advertising for Rockstars!"
This time we will discuss only one advert from Assos clothing...
Perhaps you have seen it in a recent magazine, here it is:
This is far from the first installment in the "Sponsor Yourself" series. It seems Assos is succeeding with this over the top glamourous portrayal of bicycle wear....
They are no doubt following in the footsteps of a certain British-based company. But at least they show off models in their over-priced garments whilst riding in them.....
But back to the point, Assos is no stranger to the "hot Italian babe" category.....
The problem with the newest advertisement is that it leaves the reader dumbfounded as to the desired point..... The advert is so nebulous that it could be promoting just about anything....
See what we mean:
Anyone who appreciates fine furniture can easily mistake the ad for something all together different:
But even if you are meant to just focus on the cutie, the ad falls short of maximizing its intended sex appeal target:
Assos misses the mark with this one and only succeeds in getting into reader's heads due to the ad's moronic pointlessness.
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I hate Assos and Rapha advertisements!
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