Number 927

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We are gonna have a field day with this....
Team Leopard Trek takes snobbery to a new level. In an open letter to "agree on" certain characteristics.....

Hello all,
It’s been an exciting week for Trek as we announced our co-title sponsorship of LEOPARD TREK. The anticipation behind this launch is understandable, considering the fire power in the roster. There will undoubtedly be a significant portion of media coverage surrounding the team as the season kicks off next week at the Tour Down Under.
Please follow these naming standards when referring to the team in the media:
  • The team name is LEOPARD TREK. Please do not insert the word “Team” before LEOPARD TREK, in writing or conversation, as that is not part of the official name.
  • Please do not hyphenate LEOPARD TREK.
  • In written communication, LEOPARD TREK must be set in all caps.
  • In spoken communication, please use the appropriate pronunciation: LAY-oh-pard Trek.
INCORRECT: The new Team Leopard Trek includes…
CORRECT: The new LEOPARD TREK team includes…

INCORRECT: Leopard-Trek was presented to the media…
CORRECT: LEOPARD TREK was presented to the media…

INCORRECT: Trek announces sponsorship of Team LEOPARD TREK…
CORRECT: Trek announces co-title sponsorship of LEOPARD TREK…

Thanks for your help in establishing the proper team name standards. If you have any questions, please feel free to contact me.”

Here

5 comments:

Opie said...

Drink drink drink that cool-aid...
the pronunciation; I can get behind (I guess). The bit about not using 'team' when referencing the, um, TEAM, is snobbery to the max. I'm surprised they're not wearing Rapha with all of the black & white video/photos used in their promotions.

Ioan Mihnea Marinescu said...

A very nice blog!
I like cycling, too. And I've got a blog which is dedicate to this sport. ( check this out:imihneamar.blogspot.com )

Anonymous said...

WOLFFHAUS.ORG LEOPARD TREK

Gregg Ferraris said...

should the riders on team leopard-trek be considered rockstars?

mclark2112 said...

Reminds me of when I had to write "Bridgestone Presents the Champ Car World Series Powered by Ford," every time I referenced the Bridgestone Presents the Champ Car World Series Powered by Ford in an article...