Some kids get super fortunate this time of year. Whoever got this bike ( Junior 24 inch wheel road bike with upgraded DI2 electronic shifting on it ) is gonna be the bell of the ball come spring. The gift giver needs a stern talking to about the color choice of bar tape though.
Everywhere you turn, there are gift lists screaming for your broke-butt's attention.
So not to be left behind, let us present the 1st annual :
C.A.N.R.S. "Be nice to a Rockstar and buy them this" list
#10 - Let's face it, these has never been a better time to get a tattoo. Social stigmas associated with them align the wearer more with Care-Bear Facial-hair music than biker-club violence. And if you happen to have a cyclist on your gift list, the only way to gift this properly is to have that person get drunk in Boston with no less then 3 cycling buddies and then go to Redemption Tattoo. Gift Certificate link Here
#9 - Skateboarding will never be uncool. And some of you out there are skaters ( or at least were in the past ). What better way to relive the glory days then to hang up a wonderfully eye-gasmic designer skater deck. We are partial to this one by Steve Forde. Available Here ( and it's on sale! )
#8 - Any bike chain chandelier or lamp by Carolina Alzaga Here.
#7 - Because the backlash has got to start one of these days....... Please! let it start......
This poster from Cyclocosm.....
#6 - No Rockstar isn't worth his weight in pennies if he ( or She! ) isn't a regular twitter tweeter. We realize that there are various levels of Twitter skill and philosophy so here's 3 options for you:
#5 - Even though it is not officially out yet, this titanium lock makes the list at number five. Email the inventor, John Loughlin, and he will send you a gift certificate good for one of these very cool bike locks
#4 - Threading the line between indie rap and Hipster hardcore stands the Cool Kids... Their recent album is pretty good, but this hat
bearing the same name is a better gift for your most favoritest cyclist.
#3 - This tape measure. ( If it needs to be explained why, don't bother )
#1 - Coming in at the top of the list is a beautiful, overkill chuck of sculpted stone designed to make your $5,000 bike look downright ugly..... Here
|$600 well spent.|
Go out & buy us one please.
Take the CX Racer Test. The Fred or Pro test has made its way around the great big internet. Here is the Cyclocross version.... How do you stack up???
Click on image and then right click "view image" for best readability
It's time for another installment of
"Advertising for Rockstars!"
This time we will discuss only one advert from Assos clothing...
Perhaps you have seen it in a recent magazine, here it is:
This is far from the first installment in the "Sponsor Yourself" series. It seems Assos is succeeding with this over the top glamourous portrayal of bicycle wear....
They are no doubt following in the footsteps of a certain British-based company. But at least they show off models in their over-priced garments whilst riding in them.....
But back to the point, Assos is no stranger to the "hot Italian babe" category.....
The problem with the newest advertisement is that it leaves the reader dumbfounded as to the desired point..... The advert is so nebulous that it could be promoting just about anything....
See what we mean:
Anyone who appreciates fine furniture can easily mistake the ad for something all together different:
But even if you are meant to just focus on the cutie, the ad falls short of maximizing its intended sex appeal target:
Assos misses the mark with this one and only succeeds in getting into reader's heads due to the ad's moronic pointlessness.